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Behaviour change theory: an introduction
Why do we live in draughty houses, drive gas-guzzling cars, or throw plastic bottles in the rubbish bin? As part of my research last year, I put together a summary of some of the key drivers of human...
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Behaviour change theory: psychological factors
Following on from last week’s introductory post on behavioural theory, here’s a summary of some of the individual-level factors that influence whether people do green things or not. Rational beings? In...
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Behaviour change theory: social factors
This post looks at social factors that affect our behaviour. It’s part of a series on behaviour change and sustainability, which includes an introduction to behavioural theory and a summary of some of...
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Behaviour change theory: structural factors
This post looks at structural factors that affect our behaviour. It’s part of a series on behaviour change and sustainability, which includes an introduction to behavioural theory, a summary of some of...
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